Are Low Price, Low Quality Channel Letter Signs Effective?


When it comes to advertising methods for your business a lot of people consider purchasing channel letter signs as a form of getting their name out there for all to see.  However, a lot of individuals assume that purchasing a low quality sign is just as effective as their more expensive counterparts.  This is the farthest thing from the truth.  Consider the rule of thumb, you get what you pay for.  The same holds true when it comes to your channel letter signs.

When your signs are poorly designed they are not going to look as amazing as those that have true craftsmanship behind them.  You want to make an impact on people who are walking or driving by.  Without having a quality sign in place a lot of people will overlook your business and go elsewhere.  Then there is the issue of coloring.  Think about what colors are going to stand out above the rest and get others to look just to read what your sign has to say.  Often times when you choose lower quality you will get colors that fade faster or lighting that isn’t as brilliant.   LEDs that light up the channel letters are an important part of a sign’s performance.   Suppliers who use lower cost LEDs can charge less for their signs.   You won’t know whether they did until the sign has been installed.  What good is that going to do you if you don’t have a sign that positively represents your business?

Can you imagine what would happen if you received one of your channel letter signs and the font was barely legible to  passing customers?  People need to be able to read what your business has to offer or they won’t bother to come inside.  Proper positioning is another key element to a quality sign.  When you purchase a sign from the best you can rest assured that it will turn out just the way it was intended to be.  The main goal is to receive a sign that will be visible throughout the day and night, as well as have proper placement and legible fonts for everyone to be able to see when they go by.

Paying for a high quality sign will help you to save money in the long run because the sign will withstand the elements and uphold its beauty for years.  Channel letter signs composed from poor quality materials will age and lose their appeal much quicker than their quality counterparts.  In short, it pays to purchase high quality right from the start and save yourself the hassles later on down the road.


  1. Excellent Tom, and absolutely true. Letters manufactured from low quality materials simply don’t last, and then must be either replaced or repaired. Quality letters are a much better investment, and will effectively promote a business for years.


  1. […] Are low priced, low quality signs effective? Short answer is no.  The price might seem better at the time, but the lower priced sign is often lower value.  When looking for channel letter signs you want quality manufacturing with top of the line components, especially the LEDs.  Signs that are well made and more importantly good looking will end up not only bringing in more business but it will also save money in the long run since the better quality signs will last longer.  To learn more about Effective Channel Letter Signs click here. […]

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