Austin Signs | Awnings Make Great Signs


Awnings give visual definition and embellish the architecture of a building. Several advantages awnings offer residential or commercial settings are shelter, aesthetic appeal, energy savings, expanded spaces, improved space function, company branding and image assistance. Awnings can block harmful UV rays by 94% and reduce indoor temperatures 15 degrees (the most efficient way to shade windows is from the outside before the sun heats up the glass.)

These structures are perfect venues for signs; they can provide branding and image assistance; See’s Candies, Chick-fil-A and Panera’s Bread effectively use awnings to promote their brand.  There are a number of options available for printing on awnings now typically composed of canvas or woven of acrylic, cotton or polyester yarn, vinyl laminated to the polyester fabrics is also used. It is crucial to use outdoor fabrics are engineered for the exterior elements. For printing, screen printing, a more traditional method, is best for exterior applications because it uses a higher quality industrial ink and offers a 7-10 year life.  Solvent ink-jet or UV-curable ink can be used and will stand up against the sun however a digital print only has a life of 2-5 years. Dye Sublimation is another choice for exterior awnings but it has a short life span of 6-12 months with direct sun light exposure. The advantage of dye sublimation is the ink embeds in the awning fibers making it more durable if there is going to be a lot of handling.

The printing method alone will not provide the maximum longevity of awnings, fabric choice is crucial especially in exterior applications. Fabrics specifically designed for exterior printing is vital for the best performance, these fabrics are engineered for the exterior elements, and the fabric is the foundation of this product.

Awnings can also be constructed of aluminum a good option when a fabric awning is not practical, the best example are areas where snow load and or wind loads may be a factor. This creative alternative offers color, unlimited patterns that cast shadow lighting adding yet another design element as well as structural integrity to the fascia of commercial buildings.

Awnings are an architectural element and awnings make great signs. This is not a trend, awnings are here to stay, and they offer a number of benefits to their host structure. The benefits are sustainable, you can be very creative with this product in terms of color and when you print, the options are limitless. You can make them grand, dress them up, illuminate them and they will stand out!

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