It’s no secret that a well-designed business should be advertised by well-designed signage. Businesses who take the time to create attractive advertising maximize their potential to increase their revenue. Consumers are bombarded daily by companies who want their business. By using exceptional signage, your business will become the business of choice for your consumers.
Allstate Insurance Company's universally recognizable logo.
Brand awareness is the most important tool any business can utilize. Consumers trust brands they are familiar with. They travel and want to see recognizable signs. If they see something they know and trust…they use it far more often and also refer the restaurant to others. Word of mouth is a powerful tool used in advertising, but still falls second after brand awareness. Restaurants need this brand awareness more so than any other industry, and signage plays a vital role in creating this awareness.
The iconic Big Texan Steak House Sign Located in Amarillo, Texas.
Signs are an effective marketing technique to attract target consumers. Billions of dollars are spent annually in the retail sector, which makes it imperative for all businesses to attract consumer’s with the use of signage.
So now that you have a business up and running, what should you do next? The most successful businesses in the world would be useless without customers, and one of the best ways to increase customer traffic is with a well-designed, well-placed sign. An electrical sign is one of the most cost-effective investments your company can make.
Signs are highly customized products with an innumerable amount of options. Your signage shouldn’t be an afterthought; therefore researching the style and type of sign you are looking for is highly advised. It’s not necessary to be fluent in sign terminology. Once you have the basic idea or example of the type of sign you are looking for, it’s up to the sign consultant to translate that into an effective sign.
This Blade Sign is an excellent example of signage customized to the property's decor.
Having your business sign fit your surroundings is extremely important. Signs are an architectural addition as much as they are an advertisement. Hyde Park Wellness is located in a 1930’s style Bungalow home. To keep with the theme of the home we used a wood backer panel opposed to aluminum. Also, we incorporated a hand painted elements with the vinyl print. The value of proper signage was shown to be immediately effective. The owner stated, “While your installation team was wrapping up the project a passerby stopped to ask about the services Hyde Park Wellness provided!”
Hyde Park Wellness sign installed on the 1930’s Bungalow style home.
Knowing your partner and their needs are critical elements to a healthy relationship. Not only is this true with personal relationships, but it is true with business relationships as well. Signs are typically part of an overall marketing and advertising campaign. The purpose of the marketing and advertising campaigns are to express the themes and vision of a company. To properly develop your signage, your sign company needs to know who you are. Before we discuss signage with a client we have a meeting to determine what my client’s needs are and what they are trying to achieve with their business.
Understanding what separates your client from their competitors and what market segments they are trying to reach allows us to create signs that pay off. Your sign company should have a full understanding of who you are, where you want to go and who your audience is. Currently we are working with a client who sells bedding materials. Our client has decided to move into a different direction with their latest store. While their previous store sells natural and synthetic bedding their new store will focus primarily natural options. With this change in direction and focus we adjusted their brand to incorporate natural elements to their signage. If you are selling “green” products it makes sense that your signage reflects this. Understanding our client allowed us to take their current brand and transform it to a “greener” option for their new location. We knew our client, knew where they wanted to go with their vision and this allowed us to make the proper adjustments in their signage.
Your reception area is the first place to make a great impression on your customers or clients. The furniture, lighting, artwork, aroma, music and staff all help set the tone of your office of shop. One of the best ways to immediately establish your brand is by using reception signs to welcome visitors to your business.
Reception signs serve several purposes. They announce the name of your business. They may also include the type of service or goods sold, and proclaim your company’s motto or mission statement. Their style should complement and support exterior signage, print and website advertisements in building your company’s brand. [Read more...]
You’ve probably heard all about the virtues of signs for your business. You build brand awareness, provide information to your customers, and bring in new business whenever you invest in signage. If you’re looking for one of the most flexible types of sign that you can get your hands on, you’re going to want to look at an electronic message center.
Chances are, you’ve seen LED signs used by other businesses. This type of signage can be placed in either the interior or exterior of the building, depending on your ultimate goals. In addition to advertising your business, the LED allows you to change your message to customers. [Read more...]
I wanted to make you aware of a free event coming to Austin. Next week is RISE Week!
RISE is a non-profit program dedicated to inspiring and empowering entrepreneurs. Created originally in 2007 by Roy and Bertrand Sosa as a week-long, free “un-conference” for- and by- entrepreneurs in Austin, Texas, RISE has now grown into an ongoing annual program. To learn more and register for the FREE seminars go to https://www.riseglobal.org/austin/week. I will be presenting “The Financial Benefits of Outdoor Signage” at the Chase Bank Building, 7600 Burnet Road at 4PM on Monday March 26th. You can sign up using this link: http://tomhumphriesbscrise.eventbrite.com.
360 Signs will be hosting sessions on Wednesday and Thursday at our recently remodeled location, please come by and check us out. [Read more...]
