One of the keys to a successful franchise is communicating that all your locations are part of the same company. Of course, a similar range of products and services that are available will directly communicate this information to the customer.  Coordinated and consistent franchise signs will also communicate the same message. The “look and feel” of every location should be as similar as possible. When a customer walks into any location, they should feel as if they already know the place. Think of any big box retailer or successful restaurant chain; seeing the same signs in the same formats and colors creates a sense of trust and comfort in the customers.

Development

Depending on the size of the franchise, the development of a sign package may be done by an in-house marketing team or by a hired design consultant. For smaller franchises, the work may be performed by the owner and his location managers.
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In today’s age of the Internet, some might believe that signage of the physical location is not as important as it once was, especially for franchise signs. Nothing could be further from the truth. If anything, physical signage of a location for a national or regional franchise is proven to augment and boost the franchise brand as well as increase business for the individual location.

Effective signage plays a critical part in the success of a franchise. Hiring a reputable and knowledgeable sign company that understands the needs of franchise owners will help you understand how signage can affect your business’s return on investment (ROI). Consult with a sign company who is familiar with the area surrounding the location of your franchise, the zoning laws as they apply to your signage and the most effective method of signage based on your needs.  Read More→