Posted by Tom Humphries on Fri, Jul 30, 2010 @ 07:49 AM
Interior and Exterior Signs Letter Size Matters
Signs are used to connect with and attract new clients and customers. When you are designing your window sign (window graphics), banner, or car graphics or vehicle wrap you always want to make sure your target market can read what you want them to know about your business. The size of your letters and logos, and the colors you choose are crucial in creating interior and exterior signs that are visible and easy to read sign.
There are Letter Visibility Charts showing the maximum reading distance for maximum impact, and the overall readable distance. A good rule of thumb is every 1 inch of letter height equals 10 feet of readability for maximum impact. 3in. tall letters have their best impact within 30 ft.; however, it can still be seen and read at up to 100 ft.
When designing any commercial sign, consider the most important message, and how far away are the readers you are wanting to impact. If you are placing an interior sign for a sales ad in a retail store, your text need only be visible to the people in the store, so 1-2” or less would work just fine. However, if you are hanging a banner and want drivers on a nearby highway to be able to see your exterior sign, you would design your letters at 3”minimum, preferably much larger.
Font types also impact visibility of your text on interior signs as well as exterior signs. Very thin fonts and script fonts can potentially decrease visibility. A bold style font that is easy to read with sufficient spacing between letters is best for visibility on any sign. You can test this by typing in a few words in a computer program at different font styles, colors, and sizes, and printing them out and posting them on a wall. Stand back and view them at different distances to see how all these aspects come into play in choosing the proper lettering for your sign.
When you want the best impact on those you are trying reach you will need to consider a number of things. The size, colors, and styles you choose should all depend on what you want as your end result. Always consider how your sign will be viewed and who you are trying to reach. Trying to save a few dollars by purchasing smaller letters is not a wise decision; you may be wasting your investment and efforts when the sign cannot be read by the customers you are trying to attract. Be size wise!
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Sun, Jul 18, 2010 @ 02:43 PM
The sign in your lobby is often the first impression your business makes on a potential client. It can creatively communicate that you take pride in the aesthetics, personnel, and overall vision of the company or it can leave a client unsure of the direction and capability of your organization. A well designed and fabricated lobby sign can ensure that the first contact you have with clients, vendors or potential employees is positive.
A lobby sign is a dimensional piece of art and one of the least expensive ways to advertise your brand and display the name of your company. It conveys that your business is dynamic and progressive. An attractive, quality lobby sign can improve the perception of your product or service and differentiate you from the competition.
The options for creating this valuable communication tool are endless and are completely customizable to your organizations needs whether that is brightly colored dimensional letters, acrylic, glass, or brushed aluminum. Your directory signs are like a welcoming greeter and should be plannned and constructed with care. Let 360 Signs guarantee that your business conveys a postitive message by providing you with a well designed, well made lobby sign. We look forward to working with you!
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Sun, Jun 06, 2010 @ 11:21 PM
Monument signs are an elegant way to display your company's signage. With an upscale look made from aluminum, brass, bronze, acrylic, stainless steel, stone or any other material of your choice that incases a logo or trademark, these displays are sure to get your organization noticed.
Custom exterior signs can be fabricated to your exact specifications and needs. Using metal dimensional or channel letters in addition to your logo will give eye catching appeal for building identification or entrance to your housing development or apartment complex. With these aesthetic additions to your property you'll be sure to notice an increase in business and overall traffic to your organization.
We have received an overwhelming request for turn-key architectural monument signs and custom structural monument signage systems. By combining our knowledge of construction with our graphic design talents, we have developed the perfect solutions for both commercial and residential monument signage. Our custom monuments are designed to for any need or application. Examples include: monument signs with changeable tenant panels, church identity monuments, school and educational facility sign structures, business park entrance monuments, monument signage with changeable reader boards, and much more. You name it, we'll build it!
At 360 Signs in Austin, TX, we will will work closely with you to bring your vision to life and drive more traffic to your business.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Tue, Jun 01, 2010 @ 09:47 PM
Flag banners are a great way to get your business noticed. Your artwork is printed onto a lightweight banner material for vibrant colors that are eye catching and attention grabbing. The print process allows your graphics to pass through the lightweight material easily. The fuller, wider curve at the top also allows for larger graphics and more vivid branding opportunities than other event banners and can be used as permanent or temporary commercial signage.
Flag banners are highly durable under windy conditions, and don't fade in the Austin sun. Because they are able to stand up to the types of harsh conditions that can cause conventional banners to fail, there is substantial upside to using Teardrop Banners. Their design ensures that the high impact branded message is always visible. They can be used on the grass, sand, or on any hard surface with a ground stake, hard surface stand or refillable weight bag; the number of potential uses are endless. These flying banners include several sizes with heights of up to 14 ft. With durable single, double or triple-layer polyester fabric and the highest quality UV treated full color dye-sublimated imprinting. You can get versions with prints on both sides with a blockout layer inbetween each side.
The set up and take down of these flying banners is fast and easy the complete banner system folds neatly for storage or transport.
Teardrop Banners are the perfect marketing tool for both indoor and outdoor events including retail & automotive sales, grand openings, special events and sporting events, just to name a few.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Sat, May 01, 2010 @ 06:46 PM
Is the first time you have ever purchased a commercial sign? Do you have more questions than answers? Do you know the difference between a good sign company and a weak one? There are many factors involved: sign design, sign permitting, sign manufacturing, sign installation, and sign maintenance. Just like all signs are not created equal, not all sign companies are created equal. This article may help: Small Business Note - How to choose a sign company. There is even a checklist you can use to make your assessment.
If you want to know more, contact 360 Signs, and we'll help you make an informed decision.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.