Posted by Tom Humphries on Fri, Jul 30, 2010 @ 07:49 AM
Interior and Exterior Signs Letter Size Matters
Signs are used to connect with and attract new clients and customers. When you are designing your window sign (window graphics), banner, or car graphics or vehicle wrap you always want to make sure your target market can read what you want them to know about your business. The size of your letters and logos, and the colors you choose are crucial in creating interior and exterior signs that are visible and easy to read sign.
There are Letter Visibility Charts showing the maximum reading distance for maximum impact, and the overall readable distance. A good rule of thumb is every 1 inch of letter height equals 10 feet of readability for maximum impact. 3in. tall letters have their best impact within 30 ft.; however, it can still be seen and read at up to 100 ft.
When designing any commercial sign, consider the most important message, and how far away are the readers you are wanting to impact. If you are placing an interior sign for a sales ad in a retail store, your text need only be visible to the people in the store, so 1-2” or less would work just fine. However, if you are hanging a banner and want drivers on a nearby highway to be able to see your exterior sign, you would design your letters at 3”minimum, preferably much larger.
Font types also impact visibility of your text on interior signs as well as exterior signs. Very thin fonts and script fonts can potentially decrease visibility. A bold style font that is easy to read with sufficient spacing between letters is best for visibility on any sign. You can test this by typing in a few words in a computer program at different font styles, colors, and sizes, and printing them out and posting them on a wall. Stand back and view them at different distances to see how all these aspects come into play in choosing the proper lettering for your sign.
When you want the best impact on those you are trying reach you will need to consider a number of things. The size, colors, and styles you choose should all depend on what you want as your end result. Always consider how your sign will be viewed and who you are trying to reach. Trying to save a few dollars by purchasing smaller letters is not a wise decision; you may be wasting your investment and efforts when the sign cannot be read by the customers you are trying to attract. Be size wise!
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Tue, Jul 06, 2010 @ 10:31 PM
You can get digitally printed, full-color, self-adhesive, permanent or removable floor graphics for both indoor and outdoor applications including: Supermarkets, Advertising, Promotional Events, Warehouse Signage, and Safety Warnings.
Today, many retail locations have their shelves full of products and visual advertising messages. The floor is a highly visible, non cluttered space that really attracts the attention of the shopper. In large venues, such as shopping malls or stadiums, floor graphics can help guide visitors to specific locations or for exciting new services, such as Bypass Mobile who are using floor graphics to help guide clients to pick up food at a stadium without waiting in line.
Floor graphics are primarily distinguished by their anti-slip surface, which is a use-specific, anti-slip film laminated over the self-adhesive graphic. Bypass Mobile uses floor graphics to direct customers to their special pick up line.
The underlying graphic is distinguished primarily by the type of adhesive used to adhere the graphic to the floor. Adhesive variations include permanent or removable; and varying degrees of adhesion suitable for surfaces such as concrete, asphalt, wooden floors, vinyl flooring, sealed concrete floors, etc.
All floor graphics are printed with exterior-grade, solvent-based, UV-resistant inks for fade-free performance, indoors or out. And as all our graphics are digitally printed on six-color machines, we can print just about any full-color design or graphic, quickly and economically.
Once printed, floor graphics can be contour-cut to any shape or size. Give 360 Signs a call and we can print floor graphics for you in any quantity, be it one or one thousand.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Tue, Jun 01, 2010 @ 09:47 PM
Flag banners are a great way to get your business noticed. Your artwork is printed onto a lightweight banner material for vibrant colors that are eye catching and attention grabbing. The print process allows your graphics to pass through the lightweight material easily. The fuller, wider curve at the top also allows for larger graphics and more vivid branding opportunities than other event banners and can be used as permanent or temporary commercial signage.
Flag banners are highly durable under windy conditions, and don't fade in the Austin sun. Because they are able to stand up to the types of harsh conditions that can cause conventional banners to fail, there is substantial upside to using Teardrop Banners. Their design ensures that the high impact branded message is always visible. They can be used on the grass, sand, or on any hard surface with a ground stake, hard surface stand or refillable weight bag; the number of potential uses are endless. These flying banners include several sizes with heights of up to 14 ft. With durable single, double or triple-layer polyester fabric and the highest quality UV treated full color dye-sublimated imprinting. You can get versions with prints on both sides with a blockout layer inbetween each side.
The set up and take down of these flying banners is fast and easy the complete banner system folds neatly for storage or transport.
Teardrop Banners are the perfect marketing tool for both indoor and outdoor events including retail & automotive sales, grand openings, special events and sporting events, just to name a few.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Sat, Apr 24, 2010 @ 07:32 PM
Awning signs are a great way to make your business visible from the street. Having an awning and not have it double as a sign is a missed opportunity. They are on-premise signs with flair.
Custom awning signs will make your business look more profession
al and established. These inexpensive signs also give a great finished look to any storefront. You can cover your awning with a logo, text, or just cool designs making them highly attractive custom signs. Awning signs can come in almost size and shape and can be printed in single color or full color.
This is just one example of the versatility and attractiveness that an awning sign can bring to the front of your building. They can also be used to complement channel letters and building signs that you already have above or near your awnings.
Dorothy, we're not in canvas anymore, today, awnings can be made with a wide range of materials. Holiday is a high performance 100% polyester woven awning fabric with an acrylic coating. It weighs 12 oz per square yard, Holiday has exceptionally high strength and stamina to endure sun, rain, tension, wind stress and snow loads year after year.
Awning signs are a great way to make your business look great and get your name seen by thousands of people everyday. Let 360 Signs help with you with your awning today.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Sat, Mar 20, 2010 @ 09:13 PM
German company Style-Your-Garage has come up with a creative way to use printed graphics to change plain garage doors into interesting and amusing murals. The garage billboards are made from proprietary banner like material. The material is rip-proof and can be cut without damaging it. The billboards are completely weather-proof and come with a fire safety certificate.
Check out some of the options:
Wall graphics can be used indoors or outdoors to put your company's message in front of potential customers. You can use re-positionable graphics, such as Phototex, printed vinyl, or printed wall paper. Imagine a floor to ceiling graphic with your advertising on it right where your customer can see it and then come see you! For something unique, contact 360 Signs for custom signs in Austin.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.