Posted by Tom Humphries on Mon, Jun 21, 2010 @ 11:00 AM
Vehicle wraps are a creative and a cost effective way of marketing and advertising for your company. According to the
Transportation Advertising Council, a division of the OAAA, vehicle advertising generates between 30,000-70,000 daily vehicular impressions.
Driving Revenues, a vehicle-advertising firm in Washington, broke those numbers down even further and compared vehicle wrapping head-on against other forms of advertising. Here is what they found a $20,000 investment buys:
- Vehicle signage garners about 8.4 million impressions in a 12-month period.
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Seven city buses get 600,000 impressions in two months.
- Billboards get 700,000 impressions in one month.
The average vehicle wrap is between $2,000 and $4,000 for a vehicle wrap that lasts for three years. In this scenario, the return on the investment could be even greater than the figures listed above. Autowraps owner Daniel Shifrin insists that there is no other form of advertising for which small businesses can opt that comes even close to the cost per impression of vehicle wrapping. "An advertisement in the yellow pages costs up to $15,000 for one year for a display ad," says Shifrin. "And your competitors are right there with you and you have to wait for someone to decide to pick up the yellow pages."
Vehicle wraps instantaneously turn your vehicle into a rolling billboard, and by using colorful graphics that tie in with your logo and trademark you are sure to get noticed. The trouble is, how do you find a company that is knowledgeable, experienced, professional, and will provide you with an end result that will last? If you buy your wrap from the lowest bidder, you will likely get an inexperienced vehicle wrapper, low quality printing, inexpensive vinyl which may not even be laminated. You should always ask your potential wrap company to see their large format printer. Design, print, installation and adhesion all play a factor in your vehicle wrap. Getting any of these "cheap" could effect the final vehicle wrap product. In some cases the wrap will look good initially, but the true quality will show up in short order. Wraps are a significant investment where you definitely get what you pay for.
For a quality wrap for your commercial vehicle, contact the team at 360 Signs.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.