Posted by Tom Humphries on Wed, May 26, 2010 @ 10:24 PM
You see them more every day. Digital signs are helping companies and organizations communicate key information to their customers at the right place and time. Whether it is at the airport, or in a business, digital signs use compelling displays of video, text, and graphics to get your attention and get you a message. With digital signage, your company can use this powerful technology to share information with your customers and "talk" to them when they are right in front of your business.
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments and are widely used in retail stores and corporate buildings. Daktronics, of Brookings, SD, is a leading supplier of LED displays for many venues such as airports, gas stations, and stadiums.
Digital signage delivers information that is relevant and useful in a format that is attractive and enticing to the user. Displaying custom content that communicates your message easily and more effectively, digital signage increases visitor interaction and ultimately increases customer retention and ROI (Return on Investment)
Six Popular Uses of Digital Signage:
- Way finding - used anywhere where mapping can efficiently guide visitors and guests: hotels, conference centers, universities, casinos and corporate campuses. Great for directory signs.
- Restaurant Menus - digitally display menu items and allow for easy changes and updates
- Flight Arrival & Departure Live Information -used frequently in hotel lobbies to alert guests of flight delays or changes, great for keeping guests on property
- Event Listings & Schedules - great for any environment where events and scheduling are a priority: hotels, conference centers, hospitals, corporate settings, and universities.
- Meeting Room Signs - show individual meetings per room as well as local information
- Conference Area Signage -meeting room signs, way finding, and event listings are very popular in any conference center and operationally support convention center staff
In Austin, if you need help with high impact digital signage contact 360 Signs, your source for custom digital signs.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Tue, Feb 23, 2010 @ 09:11 PM
LED signs are dynamic, eye-catching on-premise
signs. According to the SBA (Small Business Administration), "Signage is the least expensive, yet most effective form of advertising for your business. Those who invested in an outdoor or indoor LED sign saw a sales increase of 15 - 150% over a period of a year. Since LED signs will last for many years it is easy to see how they can be cost justified and provide a great ROI (Return On Investment).
Advantages of LED Signs over Static Signs:
- Motion grabs attention
- Bright illumination attracts attention
- Increased viewing distance
- Changing messages hold viewers interest instantly, it changes while they drive by
- Changing messages hold viewers interest over time, as they drive by day after day, the LED sign doesn't fade into the commute scenery
- High resolution graphics are attractive, like television
- Message content can be adjusted easily
- Message content can be time of day or day of week specific
- Messages can promote specific products
- You can program in message changes, days, weeks, and months in advance
If you are considering a new sign or a sign upgrade, do the math, an LED sign could be your best investment.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.