Posted by Tom Humphries on Sat, Jul 17, 2010 @ 08:19 PM
Touch Screen Way Finding Signs:
There is a growing interest in touch screen directory signs otherwise known as digital "way finding" signs. This technology is fairly new to the sign industry but is quickly gaining acceptance due to its effectiveness and flexibility.
With the ability to not only direct your clients and customers to their destination but also keep them informed of the day's news, weather, and traffic status this new technology is truly an asset to the look and feel of your facility. This new display system utilizes the latest in flat screen display technology that can be directly connected to the internet to provide state-of-the-art solutions custom tailored to meet specific site requirements. Graphics can include building, campus, and neighborhood maps with specific step-by-step directions for the user.
Site maps are created by the system supplier and like the rest of the system can be bi-lingual. Way finding, visitor processing, and communicating current pertinent information are all benefits to your visitors. These signs will help route visitors more efficiently and their impression of your facility will be enhanced by the experience.
Unlike static directory displays, interactive touch screen displays allow visitors to search for their destination like they would on a PC.
Interactive Touchscreen Solutions, of Crofton, MD (http://www.itouchinc.com) is a leading solution provider of touch screen technology. They provide complete way finding solutions. Partnering with local sign companies like 360 Signs, they can create complete turn-key solutions that include local installation and support.
The ability to update these systems real time via your network is a benefit to visitors because the information is always up to date. Changes are so easy that is makes your staff more efficient . Static signage costs time and money while they are created and then become an eyesore when they become obsolete.
The growing number of tenants and the frequent changes to a lobby's strip directory, can be a tedious headache to manage. Once you install a touch screen solution, the feedback that you will receive from tenants and visitors will be positive, further generating traffic to your location.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.
Posted by Tom Humphries on Mon, Jul 05, 2010 @ 10:59 PM
Walk through many lobbies, and you'll find directory signs that are shocking, nameplates falling down or font issues that look horrible. These are often created by someone who doesn't specialize in lobby signage. It's important to hire someone who makes an art out of directory signage. Remember, directory signs are ultimately a reflection on your business; make sure that image is a good one with professionally crafted directory signs.
Chances are when someone is frantically consulting directory signs, it means one thing, they are late. They don't have time to sift through crowded names and information. It's important that letters not be stacked too close together. Spacing is important, as is organization. Leave plenty of room for the text. 
Lobby signs should have an organizational flow that is easy to look at and information should be available at a glance. Otherwise, your directory signage is too obtuse and confusing.
Clearly defined categories are important to the organization of directory signs. These should be easy to understand at a glance, with more important details to follow. Once the category has been determined, the reader can then find the specific office or contact they are looking for.
Your directory sign is the first thing people see when they walk into your business. Your visitors will probably give your directory signs more scrutiny than your average commercial sign, and creating a positive impression is important. Lobby signs welcome visitors to a location. They reflect the grace and professionalism of a company. Directory signs need to be well designed and appealing because they act as permanent representatives of your company. Effective directory signage conveys a professional reputation.
Don't forget about the effectiveness of color when it comes to your lobby signage. Color can help set your directory signs apart, as well as help organize and separate categories and information so that it is more understandable and easier to navigate. If you need to match colors to your particular logo, no problem. Color helps set lobby signs apart so they become eye-catching and attractive. Remember, your directory signs are like a welcoming greeter. Color helps your lobby signs stand out in the crowd.
If you want your clients to be impressed as well as easily finding their destination, give 360 Signs a call and we can create one for you.
360 Signs in Austin, Texas can help you with a wide variety of custom signage. Give us a call at 512-442-2900 or visit us at
www.360signs.com.