Knowing your partner and their needs are critical elements to a healthy relationship. Not only is this true with personal relationships, but it is true with business relationships as well. Signs are typically part of an overall marketing and advertising campaign. The purposes of marketing and advertising campaigns are to express the themes and vision of a company. To properly execute your signage your sign company needs to know who you are. Before I discuss signage with a client I have a meeting to determine what my client’s needs are and what they are trying to achieve with their business. [Read more...]
Signs Austin | Signs Generate a Return on Investment
March 19, 2012 By 1 Comment
There are many reasons why a sign is beneficial. However, one of the most import reasons is return on investment. A good sign should be one of your best salespersons. Your sign doesn’t need to sleep, never takes vacations and says whatever you want. Effective signs are revenue generators and should be looked at as such.
Retail and businesses signs are an investment. A sign costing twenty-five thousand dollars needs to be looked at in a different light than the store hours on your door. Instead of viewing this as a payment for a sign, break it down as a financial investment. While the initial investment is twenty-five thousand dollars the return may be much higher. Your sign is giving you more exposure and delivering a strong message about your business which will lead to more traffic and ultimately more sales. Consider an industry like gas stations and convenience stores. [Read more...]
Austin Signs | SXSW South by Southwest Festival
March 17, 2012 By Leave a Comment
Once again the masses have descended on Austin for another SXSW. What will be this year’s next big thing? Over the next week bands will be discovered, independent movies will get distribution contracts and the internet start-up will get its Angel. To find these answers I have taken it upon myself to explore, party, and talk to those in the know. This Sunday will be my first foray into this year’s SXSW scene.
Chaotic Moon, one of our favorite customers, is having a party Sunday night at Lambert’s downtown. This party should be a good one. I will do my best not to mix business with pleasure, but that is easier said than done. If their party is as awesome as their sign, then I am in for a treat.
Last year one of the newest marketing tools was the QR Code. People had QR codes on their business cards, t-shirts, posters and even tattoos. This year social media and tailor made smart phone applications are all the rage. With companies like Mutual Mobile, Chaotic Moon and Tabbed Out being headquartered in Austin, Austin is becoming the world leader of phone application studios. This year’s event will have a lot to offer for the tech savvy consumer.
Channel Letter Signs Get the Word Out
March 8, 2012 By Leave a Comment
Your business needs to be visible so customers can easily spot you and visit. The most effective ways to advertise your location is to have channel letter signs to get the word out. Using a reputable sign company to design and install a channel letter sign is a great way to grab attention and brand your location.
A channel letter sign is a 3D graphic sign that is custom made to your specifications from sheet metal. Aluminum is a commonly used metal because it does not rust. The sheet metal is formed and creates the back of the channel that is used to form the letter to be used in the sign. The sides of the channel letter are then bent and welded to create a solid can in the shape of the letter. These letters are custom painted and lights are installed inside, making a channel letter sign an eye-catching addition to your business. [Read more...]
Reception Area Signs Set the Tone for Your Business
March 3, 2012 By Leave a Comment
Here’s a quick thought experiment for you: imagine your lobby, the same one you walk into every day, but try to imagine what it looks like to someone who has just stepped foot in it for the first time. What does the lobby say about you? Is it clean, spacious, and inviting? Is it bustling and chaotic from the work getting done? Are there lobby signs prominently displaying your logo where it can be immediately seen? Does the decoration suit your line of business?
In short, is your lobby saying what you want it to say about your firm? [Read more...]
Custom Lobby and Reception Signs – Different Options, What’s Best?
March 1, 2012 By Leave a Comment
Developing your brand identity incorporates virtually every aspect of your business small or big. Your custom office signs are part of your brand identity component. The signs are the first encounter for the customers before they visit your business and there is an impression that is created. Your lobby and reception signs introduce your brand to customers and above all; they interact with customers in the most critical moment when a buyer is just about to make a buying decision.
It is essential that they capture every feeling and perception about your business before the customer samples your products and services. What is reflected in the lobby and reception signs is what the customers expect to see and experience in your business. The culture, cadre of employees, and the communication system are all reflected in the signage. [Read more...]
Good Franchise Signs are Memorable
February 28, 2012 By Leave a Comment
A franchise brand identity is featured in many attributes and these include the business culture, products and services, the communication system, and cadre of employees. In business branding, communication becomes the pillar of the business entity and signage is a facet of business communication. The franchise signs change the way consumers see, feel, think, perceive, and believe of your business. It tells the customer your business name, where you are located and a hint of what to expect of your business.
What can good franchise signs do for your business? [Read more...]
Attractive Signage Adds Value to Commercial Property
February 23, 2012 By Leave a Comment
Appearance makes a difference when it comes to making decisions. Customers and visitors look at a number of variables when choosing where to shop, where to dine, and who to put their trust in when it comes to doing business. One aspect that is often overlooked by businesses and organizations is there commercial property signage. Just as with clothing, the right accessories can make or break a person’s first-impression of you, so can the right signage for your property.
A business with a broken or unappealing sign can leave customers with the impression that you do not take pride in your business or do not pay attention to detail in the work that you do. Signs have four major functions for your business:
- Provide the image for your business
- Provide Information
- Provide advertising on the street
- Provide directions for your customers and visitors
Channel Letter Signs Attract Attention
February 21, 2012 By Leave a Comment
Your business sign is not just something that tells the public your name. It is a statement about the business itself. By the same token, your logo is like a personal signature for your company. Both your sign and your logo are unique and they express a lot about the tone and style of your business, from professional to whimsical. Often, a business sign also conveys either what type of establishment it is, or reveals much about it. They are also good for advertising purposes. The bolder and more conspicuous your sign, the more attention it draws and the more likely it is to stay in a person’s memory banks! That’s why we’d like to tell you about Channel Letters. Channel letter signs are those lighted, 3-D signs that are so cool and that YOU notice all over town!
If you really want to attract attention to your place of business, you need a sign with Channel Letters. The three dimensional aspect of channel letter signs makes your sign and logo more visible and from longer distances. Channel letter signs also look classier and more professional than a standard, one-dimensional sign. Even in the daylight, when most businesses do not have their signs lit, channel letter signs capture the eye.
Digital Directories Increase Property Values
February 16, 2012 By Leave a Comment
While many people are acquainted with the use of digital signage on the exterior of commercial buildings, not everyone is aware of how the use of digital directories inside those buildings can be beneficial. Using this type of electronic signage in the interior of an office or other type of commercial building can make a huge difference in property values and the ability of owners to lease out space in those buildings. Many of the same benefits that relate to outside signage will also translate very well when the signs are used inside. Here are some examples of practical applications that will enhance the look and the value of the commercial properties.
One great example of using interior digital signage is the installation of one or more of the signs in the lobby of an office building. [Read more...]