Business Signs | Doing Some Homework Will Pay-off


I received a phone call th other day from a potential customer looking for a sign.  Being in the sign business I was eager to help.  To determine exactly what the client was looking for I asked some basic questions.  “What type of sign are you looking for?”  Their response was puzzling, “a blue one.” 

Blue Illuminated Sign

That was a very tough response to follow up with.  I tried to elicit more information with my next question, “Do you know what materials or how big you are thinking?” again a puzzling response, “No.” 

Signs are highly customized products with an innumerable amount of options.  Your signage should not be an afterthought; thus researching the style and type of sign you are looking for is a must.  It is not necessary to be fluent in the language of signs.  Once you have the basic idea or example of the type of sign you are looking for, it is up to the sign consultant to translate that into an effective sign.  I suggest to potential clients to look at signs they like, either on our website or near their place of business.  Not every sign that is made or installed is effective and it is important to understand what makes a sign work for you.  While a sign may look beautiful in the daytime, it may be illegible during the night.  The sign consultant’s role is to advise throughout this process and be the liaison between you and the designer. 

Do your homework and be cognizant of what you like about signs you have seen and you will be more likely to get what you want. 

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