It’s no secret that a well-designed business should be advertised by well-designed signage. Businesses who take the time to create attractive advertising maximize their potential to increase their revenue. Consumers are bombarded daily by companies who want their business. By using exceptional signage, your business will become the business of choice for your consumers.
Allstate Insurance Company's universally recognizable logo.
Signs are highly customized products with an innumerable amount of options. Your signage shouldn’t be an afterthought; therefore researching the style and type of sign you are looking for is highly advised. It’s not necessary to be fluent in sign terminology. Once you have the basic idea or example of the type of sign you are looking for, it’s up to the sign consultant to translate that into an effective sign.
This Blade Sign is an excellent example of signage customized to the property's decor.
There is a great documentary about the inventor of the Jelly Belly. The invention of the Jelly Belly is a great parable of branding and signage. For Jelly Belly to stand out it needed to be different.
Before the advent of Jelly Belly, jelly beans were bland lumps of unflavored corn starch. To differentiate its self Jelly Belly decided to make their beans with bright colors and flavors. They also used familiar colors with their brand, yellow and red. They also used a cursive font that is both legible and playful. Using the combination of font, identifiable colors and flavor they were able to create their brand. When creating a brand these are the elements to a successful one. [Read more...]
Top five reasons that franchises benefit from consistent signage:
One of the benefits of buying a franchise is that you are buying an established brand. Therefore, your signage needs to properly represent that brand. Consistent signage enhances brand identity and helps viewers to recognize the brand. Being able to recognize the brand allows the potential customer to identify and recall your location. Having customers recall your sign and its location is critical for repeat buyers. Consistent signs also reinforce brand loyalty. The formation of a strong brand and logo builds brand loyalty. Seeing a McDonald’s golden arches is nostalgic for some, hence keeping it consistent evokes the desired emotion across multiple locations. Many brands have tweaked their image over time, but straying away from a brand’s original look is often a mistake. Keeping a consistent look will also convey quality and stability. While a franchise may have similar looking signs, making sure they are made from like materials and colors will keep the quality high. A dilapidated restaurant is never appealing. Franchises invest a lot of time and money into their look and their signs. Building a franchise allows the franchiser to see what works and what does not. This includes what type of materials to use along with color schemes and fonts. The due diligence put forth by the franchise ensures that the signs they specify will benefit their franchisees.
Differentiating your sign from you competitors allows you to break away from the heard. While in most cases this is a good thing, sometimes having a similar sign can be helpful. When thinking of two companies with similar products and signs I cannot forget McDowell’s. McDowell’s was a fictional restaurant in the movie Coming to America. McDowell’s was a McDonald’s knock off.
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If you ask most business owners about branding, they’ll tell you that it’s fairly high on their list of priorities. They’ve probably spent a fair amount of money deciding on corporate colors, on logo design, and on creating a recognizable, noticeable public image for their company. Large companies spend millions.
It’s surprising, however, how many companies don’t actually pay attention to their brand on their signage. The reason that is surprising is that while not everyone will see your marketing materials, they will see your signs every time they drive by – and it needs to reflect your brand as much as anything else.
Here’s what your signage should be and do:
When we work with customers, we’re very careful to ensure that their signage matches their brand, and that it presents their company in the best possible light, to the people they want to reach. Your company should be doing the same thing, otherwise, your new signage might do your brand more harm than good.
Almost all lobby signs incorporate a company’s name or logo into them. Keeping a consistent look whether you have one office or one thousand offices is important. At 360 Signs we supply companies around the country with lobby signs with varying types of materials and sizes.
Once we receive a vectorized copy of your company’s logo we can scale it and create production files that allow us to make it out of almost anything. Our unmatched lobby sign expertise allows us to determine which materials and size suites and fits your needs. While we cannot be at every installation, we can provide you with all the information you need to complete a successful installation. We also offer online and phone support to ensure that everything goes smoothly. 360 Signs also packages your sign to keep it from getting damaged during the shipping process.
At 360 Signs we are dedicated to provided and creating the highest quality lobby signs. We understand the importance of perception and imagery. Helping you convey what and who you are via your lobby sign is our mission. Please don’t hesitate to call us and find out how we can turn your logo into a sign.
A lobby is typically the first room of a business you enter. Thus, this is your client’s first impression of your company’s physical presence. Lobby signs reinforce the brand image. Here are three distinct lobbies that communicate what their corporations do and who they are.
This is GM’s main lobby. While the scale is larger than most lobbies, the idea is the same. When you enter their lobby there is no question about who GM is or what GM does. Not only does GM showcase their cars but they also have a banner with their logo and tagline. Their new tag line is “re: invention”.
Here is a picture of the W hotel in Boston, MA. Since the W has a more contemporary and minimalist style, their logo is pronounced but simple. The W also went with more organic materials, with the rock façade and brushed aluminum logo mounted to it. While each lobby at the W Hotels are different they all have the same core look. When you walk into a W you know you are in a W.
This is a picture of one of Google’s lobbies. From this picture you can see that Google is a little over the top. This also shows the very colorful, playful side of this company. All of this being said this sign makes a statement. This is an extremely effective lobby sign.
