Service Businesses | Signage Pays-Off

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Your service company has the capacity to do more business, and you know your potential customers are out there somewhere.  But how do you reach them?  Television and radio can be effective, but once the spots run, the impact is gone.  Newspaper advertising persists a little longer, but after a day the message has also faded.  For some organizations, service business signs might be a cost effective means of reaching new customers.  But is a service business sign right for your company?

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Signage has clear advantages over other forms of advertising

Service Business Signs Attract Impulse Visitors

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Signs are the most consistently effective profit-generating tool for small businesses. Service business signs not only help a business to attract new customers, they increase impulse sales and cement brand recognition of your business with both existing and  potential customers.

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As a business you need people to know more about what you can do than is practical to say on your permanent business sign. [Read more...]

Service Business Signs | Fitness Center Signs Convey an Image

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Imagine brands like McDonald’s, Nike and Coca-Cola. Likely the first thing that pops into your mind isn’t the name or even the product. It’s an arch, a swoosh or a ribbon. These companies create visual images that set them apart from their competitors.

In the same way, a fitness center can benefit from a one-of-a-kind “look” that tells people what it’s about. And for business owners like you, that image comes in the form of service business signs.

 

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Consider this: According to a study, signage was the reason for 50% of first time buyers walked into a store. That’s powerful evidence to the attractive qualities of good signage, both outside and inside the facility. [Read more...]