If you really want to attract attention to your place of business, you need a sign with Channel Letters. The three dimensional aspect of channel letter signs makes your sign and logo more visible and from longer distances. Channel letter signs also look classier and more professional than a standard, one-dimensional sign. Even in the daylight, when most businesses do not have their signs lit, channel letter signs capture the eye.

One great example of using interior digital signage is the installation of one or more of the signs in the lobby of an office building.  The touchscreen capability of the signs make it easy for visitors to find the suites occupied by specific tenants, or to search for bathrooms, cafeterias and other facilities housed within the building.  Owners can work with sign providers to develop a layout that also includes other type of information that visitors and tenants find helpful, making the interactive signs all the more valuable.

Digital signage of this type can also work very well in a multi-level apartment building.  The sign can provide access to information regarding the location of an in-house workout room, the pool, or the laundry room.  It is even possible to program the sign to include information about restaurants, grocery stores, and other sites that are within walking distance of the building.  This type of amenity can enhance the desirability of the building and go a long way toward helping to keep all the units leased.

The digital directories can also include other helpful data, such as including access to news feeds, instructions for safely vacating the building in the event of an emergency, or even providing information on office hours.  While mounting the digital signage in a lobby is one option, an entryway or even on the exterior of the building near the front entrance can work.  With any of these options, the presence of the directory creates one more amenity that adds value to the property, which in turn translates to greater demand among those who would become tenants.  That demand spurs an increase in property values, enhancing the returns owners receive from continuing to hold onto the property.

Effective signage plays a critical part in the success of a franchise. Hiring a reputable and knowledgeable sign company that understands the needs of franchise owners will help you understand how signage can affect your business’s return on investment (ROI). Consult with a sign company who is familiar with the area surrounding the location of your franchise, the zoning laws as they apply to your signage and the most effective method of signage based on your needs.

According to the Small Business Administration (SBA.gov), an effective sign is the least expensive—and most effective—form of marketing that any independent or national retail business can buy. Franchise signs are purchased once per location; they’re visible 24 hours a day, all year long; and they keep working until the sign is taken down, which can amount to several years.

While other forms of advertising, such as directory ads or web page banners, are important, they generally are purchased as subscriptions, which are paid by the month, every month—for as long as you use the service. A sign is a buy-once investment, which works almost immediately. Over time, a well-placed sign will pay for itself several times over.

The prices of franchise signs vary greatly, depending on the type, size, style and other factors. By working with a reputable sign company, you will be able to determine the best sign for your business and budget. Whatever the amount of the initial purchase, business owners should look at signage as an investment rather than a business expense. The ROI from the investment of a franchise sign is just about the best you can find.

So why use a National Sign Company for Franchise Signs?  A National Sign Company can:

Assesses Your Sign Needs Professionally
Placement of signs, both inside and out, is a crucial part of effective sign usage.  Determining the type and number of signs and where they should be placed, is an art and a science.  A National Sign Company has the experience, the resources, and the trained personnel to assess your needs and develop a comprehensive deployment program.

Give Consistency in Franchise Signage
One of the main benefits of a franchise is that brand consistency in products creates customer loyalty.  The national census bureau says that 20% of people move each year.  When someone moves to a new location, or is traveling away from home, they will be particularly drawn to your franchise in an unfamiliar area.  However, they need to find you.  A National Sign Company can provide franchise signs which are identical in placement and style, providing instant recognition by customers.

Provide Better Customer Service
By using a National company for your franchise signs, you are assured that you are dealing with a company that has resources to help you quickly, and efficiently.  Successful National Sign Companies have built a reputation based upon quality customer service.  A National Sign Company can deploy signs faster than smaller local companies because they will have the resources to meet your signage needs no matter how fast or how far your franchise grows.

Design Better Signs
With better resources, better assessment, and better design teams, a National Sign Company is your best marketing choice.  Signs are the most economical and effective communication method for franchise businesses. Franchise signs trigger impulse purchases from consumers who see a familiar sign that reminds them they need that product or service, and which makes them pull in to your business.  Choosing a National Sign company makes good business sense. 

Development

Depending on the size of the franchise, the development of a sign package may be done by an in-house marketing team or by a hired design consultant. For smaller franchises, the work may be performed by the owner and his location managers.

In any of these cases, the knowledge and expertise of a reputable commercial sign should be sought. These companies can offer valuable advice on everything about the design of franchise signs from the most effective colors, through the best size and fonts to use for legibility. Armed with this information, a design team can more efficiently and cost-effectively develop the right signage strategy for any sized franchise.

Implementation

Design is only the first step in implementing a sign strategy. Next, the correct materials and format must be chosen for the signs. Again a commercial sign company can advise on the best materials for indoor or outdoor use, customization options and any economies of scale that can be used in the production process. Installation is another consideration. A sign company can detail the installation options for the design team.

Commercial Sign Companies

A reputable commercial sign company is an invaluable asset in performing these activities. They must have the necessary resources and expertise to produce identical, high quality signs. In addition, they should have the right quality control systems to guarantee that complete sign packages are shipped to the correct locations in a timely manner. Lastly, they should have the resources to properly and affordably manage the installation of the signs at the franchise locations.

Simply stated, a good commercial sign company can advise or completely manage the development, manufacture and installation of franchise signs for a company. They can ensure that every location gets the right “look and feel.”

For instance, signage cost per thousand views is approximately 80% less than television advertising and about 60% less than newspapers and 50% less than radio advertisements. However, it requires intuitiveness, creativity, and technical skills to carry out franchise signs design and implementation. Critical activities in designing and deploying franchise signage include:

• Consult – where the company culture, products and services are reviewed to bring out the design aspects of the franchise signs that is able to communicate effectively to the target niche market. The study also brings out recommendations on signage content.
• Site survey- that needs to be conducted comprehensively to make sure signage fits properly on site as well as estimating installation cost.
• Risk assessment – to evaluate any risks that are posed by the project whether onsite or offsite. For example, compliance to signage regulations and also risk of installation work.
• Signage installation- needs to be carried out expertly including the electrical installations.

Considering that a franchise manager has a lot on their plate as they open their location, he or she may not have the time to oversee the sign project. Working with a team of experts from an experienced sign installation company, you can have the franchise signs completed to your specifications and expectations.

Whether it is onsite installation, electrical work, or signage maintenance, the project is performed according to set project timescales.

In a nutshell, a franchise sign will increase your client base, and retain your customers (customer loyalty). Last but not least, if your signage is managed by experts, it will get you out of the risks associated with non-compliant signage that can attract hefty penalties.

Making your retail environment a dynamic space helps you capture the attention of today’s consumers. Digital signage in your retail space increases your customer’s engagement with your store and helps to increase sales.

Digital signs in your retail space can serve several purposes. First and foremost, they can communicate information about products and services to customers in without the help of a salesperson. This allows the product to sell itself rather than high pressure sales techniques, almost an inbound marketing approach to what is usually a direct sales experience.

Secondly, you can update digital signs as often as needed depending on current specials, trends and other news. Traditional signs have to be replaced whenever prices, specs or specials change. This costs money and employee time. You can change digital signage quickly, efficiently and as often as needed and even set up a predetermined schedule to target specific audiences at specific times during the day.

Digital signage can go beyond communicating information. It can turn into a full-service retail and information station your customers can use to educate themselves about your products, industry trends and up-to-date news.

If you have been looking for a way to breathe new life into your retail space, considering adding digital signs and dive into the 21st century.

(picture attributed to BSN www.brightsideofnews.com)

Fortunately, when you work with trained professionals and a knowledgeable sign company, they’ve spent the time learning about the products so they can assess you needs and outfit you with the best signage available.   There are a lot of different brands and widely different quality levels in LED signs, you need to make sure your investment pays off over the long term.   You don’t want a poorly functioning sign to reflect on the quality of your business.
One of the most attractive options, both in your return on investment and aesthetics is LED signs. With LED signs, you’re more likely to capture the attention of a potential customer. Think about it, you’re just like any other consumer and the signs that jump out at you are LED signs. LED signs can do everything from illuminating letters to creating rich HD graphics to draw in the consumer.

Another reason to choose a sign company with experience is that we’ll reduce the risk associated with non-compliant signage. We know the regulations regarding LED signs and other forms of signage and can help ensure that your business follows regulations and has the most positive exposure through LED signs. An experienced sign company can also assist you with sign design, fabrication, deployment and maintenance.

While there is certainly an investment when you purchase signage, be it LED signs or other forms of signs, studies show that you can get $5 in sales for every $1 you invest in signage.   Signage helps capture more impulse buyers, attracts more new buyers and can increase sales by 12 percent or more.  Whether promoting a product, business building or anything else needing signage, we recommend you consider the attention getting LED signs.

How else can digital signage help increase mall traffic? Digital directories are easy to update. Listings of all stores can be changed in real time. There is no limit to the amount of information that can be displayed, so customers can receive more information about the products offered by stores and even restaurant menus, leading them to be more confident and satisfied in their shopping and dining experience.

Digital Directories can also encourage mall traffic by capturing the shopping audience with flash advertisements from stores, or mall promotions. They can also provide public service announcements, like news and weather, to provide a more informative and interesting shopping experience.

Because they can display advertisements and be continually updated to provide accurate daily listings, digital signage is not only better for the customer, but also cost effective for you. Advertising revenue from a digital directory also makes this sort of signage a good choice for malls.

With competition for retail business continually increasing, digital directories can give your mall an edge on the competition by providing a shopping experience that makes your customer want to come back. Digital signage is modern, attractive and professional. By presenting your customers legible, color-coded, easy-to-read, real-time information, you prove to your mall visitors that you value their business, giving them a strong incentive to visit your mall again.

But many businesses are discovering a new, technologically advanced way to grab customer’s attention: LED signs.

LOOK AT THE PRETTY LIGHTS

Human beings are visual creatures.  So much in fact, that a number of studies over the years have analyzed how we interpret different colors and symbols in order to increase customer awareness of a variety of products.  The lights in LED signs are designed to capture the attention of anyone nearby, whether the words on a sign are stagnant or scrolling.

PROMOTE YOUR SPECIAL

In order to bring in new customers and maintain existing ones, your business needs to give them a reason to walk into your store.  The best way to do this, of course, is to offer a promotion of some kind, whether it’s a discount or special service you are currently featuring.  The possibilities are endless, but here are some examples:

• 2 for 1 meal

• Drawing for a free tanning session

• No wait at the salon

• $10 off an oil change

• “Catch of the day” special

• Buy one, get second half-off

EASY TO SWITCH

One of the greatest benefits to LED signs is the ability to easily switch out the details, as needed.  Gone are the days of hiring an artist each time you want to begin a new promotion or paying someone to spin an arrow-shaped sign outside your building.  Now you can do it all yourself in a matter of seconds or minutes.

It doesn’t take a technological genius.  All you have to do is learn a few simple commands on a control panel and you can have the sign say whatever you would like, even moments after a promotion idea pops into your head.

SEEK OUT A PROFESSIONAL

If you want to do it right and get the most out of your LED signs, enlist the help of a professional with experience.  Anyone can throw up a sign and hope for the best.  To see real results,  seek out someone who can best fit the signage with your storefront or other element of your business.  This will help you to achieve the maximum results.