Four Reasons Signs Help Your Retail Business


A good sign can be one of the most profitable investments you can make for your business. Retail signs work for you 24 hours a day, 7 days a week, and require very little overhead after the initial installation.

If you’re in doubt over the power of retail signs, here are four ways they can help your business grow:

Attract New Customers

Possibly the most important role that a good retail sign can play in your business is attracting new leads to your location. Multiple studies have shown that roughly half of the new customers a company receives say that they first learned about the business from the sign outside, especially if the sign is new.

A big, attractive sign catches the eye of people walking and driving by, bringing you to their immediate attention at just the right time for them to stop and take a look inside.

Trigger Impulse Purchases

Few people ever escape a store buying only the item they went there to purchase, and you want to encourage impulse buys any way you can. In fact, UC Berkeley recently analyzed over four thousand customers across 14 states and concluded that 68% of purchases on large shopping trips were unplanned.

A good retail sign displaying sales or information about your business leads straight to sales, and helps draw in customers who might not have stopped at all.

Build Customer Loyalty

A sign prominently displaying your logo is an excellent way of building customer loyalty as well. Branding is one of the most direct ways of creating a connection between yourself and your customers, triggering an emotional response simply upon seeing your sign.

The more distinctive and memorable it is, the more likely you are to attract repeat business.

Advertise Your Location

Finally, don’t forget the most basic function of retail signs: to tell people who you are and where you are. Even in these days of smartphones and GPS navigation, once someone’s on the street you’re on, they’re going to be looking for your sign to tell them where to stop.

A big, clear retail sign makes certain that you don’t lose any potential business who couldn’t find you.


A new sign is an investment that will naturally yield a high return almost immediately, drawing new business in and cementing your existing business relationships. Retail signs are one of the cheapest and most effective forms of advertising you can utilize.

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