Resources
Sign Terminology: ABC's of sign terms, decoding the jargon.
Signage Foundation: The Signage Foundation for Communication Excellence, Inc. is a non-profit educational group specializing in educational and informational efforts about on-premise signage. A wealth of information to help you grow your business.
Any Site Online Street traffic and demographic surveys.
More on Lobby Signs click here.
Articles
Message Centers and Variable Displays: Extensive discussion of the developments in LED technology and the impact of the future of outdoor advertising.
The Value of Signs for your Business: How can retail businesses be competitive in todays overcrowded market? Excellent information for business owners that rely on walk-in customers.
Tips on buying signs: Useful information from Entrepreneur.com geared more toward indoor traffic customer signs.
Rent, Lease, or Own: Information targeted toward the sign industry. An excellent read on the aspects of acquiring outdoor advertising for your business and the financial impact of acquisition costs.
What's that sign out front really worth? Calculating the Return on Investment (ROI) for your sign expenditure.
What's that sign out front really worth (#2)? Calculating the Return on Investment (ROI) for your sign expenditure.