Signs Define Franchise’s Brand


In today’s age of the Internet, some might believe that signage of the physical location is not as important as it once was, especially for franchise signs. Nothing could be further from the truth. If anything, physical signage of a location for a national or regional franchise is proven to augment and boost the franchise brand as well as increase business for the individual location.


Effective signage plays a critical part in the success of a franchise. Hiring a reputable and knowledgeable sign company that understands the needs of franchise owners will help you understand how signage can affect your business’s return on investment (ROI). Consult with a sign company who is familiar with the area surrounding the location of your franchise, the zoning laws as they apply to your signage and the most effective method of signage based on your needs. 

According to the Small Business Administration (, an effective sign is the least expensive—and most effective—form of marketing that any independent or national retail business can buy. Franchise signs are purchased once per location; they’re visible 24 hours a day, all year long; and they keep working until the sign is taken down, which can amount to several years.

While other forms of advertising, such as directory ads or web page banners, are important, they generally are purchased as subscriptions, which are paid by the month, every month—for as long as you use the service. A sign is a buy-once investment, which works almost immediately. Over time, a well-placed sign will pay for itself several times over. 

The prices of franchise signs vary greatly, depending on the type, size, style and other factors. By working with a reputable sign company, you will be able to determine the best sign for your business and budget. Whatever the amount of the initial purchase, business owners should look at signage as an investment rather than a business expense. The ROI from the investment of a franchise sign is just about the best you can find.   These signs really do pay-off.


  1. I like the looks of this PLANET FITNESS sign. It looks centered and the background color makes the letters stand out better. Thank You!

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