Customers Value Consistent Signage

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It’s no secret that a well-designed business should be advertised by well-designed signage. Businesses who take the time to create attractive advertising maximize their potential to increase their revenue. Consumers are bombarded daily by companies who want their business. By using exceptional signage, your business will become the business of choice for your consumers.

Allstate Insurance Company's universally recognizable logo.

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Restaurant Chains Use Signs to Build Brand Awareness

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Brand awareness is the most important tool any business can utilize. Consumers trust brands they are familiar with. They travel and want to see recognizable signs. If they see something they know and trust…they use it far more often and also refer the restaurant to others. Word of mouth is a powerful tool used in advertising, but still falls second after brand awareness. Restaurants need this brand awareness more so than any other industry, and signage plays a vital role in creating this awareness.

The iconic Big Texan Steak House Sign Located in Amarillo, Texas.

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Mall Signs Attract Impulse Buyers

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Signs are an effective marketing technique to attract target consumers. Billions of dollars are spent annually in the retail sector, which makes it imperative for all businesses to attract consumer’s with the use of signage.

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Sign Company Relationship with Client Builds Value

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Knowing your partner and their needs are critical elements to a healthy relationship.  Not only is this true with personal relationships, but it is true with business relationships as well.  Signs are typically part of an overall marketing and advertising campaign.  The purpose of the marketing and advertising campaigns are to express the themes and vision of a company.  To properly develop your signage, your sign company needs to know who you are.  Before we discuss signage with a client we have a meeting to determine what my client’s needs are and what they are trying to achieve with their business.

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Understanding what separates your client from their competitors and what market segments they are trying to reach allows us to create signs that pay off.   Your sign company should have a full understanding of who you are, where you want to go and who your audience is. Currently we are working with a client who sells bedding materials.  Our client has decided to move into a different direction with their latest store.  While their previous store sells natural and synthetic bedding their new store will focus primarily natural options.  With this change in direction and focus we adjusted their brand to incorporate natural elements to their signage.  If you are selling “green” products it makes sense that your signage reflects this.  Understanding our client allowed us to take their current brand and transform it to a “greener” option for their new location.  We knew our client, knew where they wanted to go with their vision and this allowed us to make the proper adjustments in their signage.

Austin Signs | Understanding Customer Needs

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Knowing your partner and their needs are critical elements to a healthy relationship.  Not only is this true with personal relationships, but it is true with business relationships as well.  Signs are typically part of an overall marketing and advertising campaign.  The purposes of marketing and advertising campaigns are to express the themes and vision of a company.  To properly execute your signage your sign company needs to know who you are.  Before I discuss signage with a client I have a meeting to determine what my client’s needs are and what they are trying to achieve with their business.  [Read more…]

Retail Signs | Design is Important

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As a retail chain store owner, you know that advertising is important for getting the word out about your stores. After all, if people don’t know about you, how can they become your valued customers? Signs are often overlooked as being an excellent form of advertising, constantly projecting an image of your company and brand.

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Retail chain signs are especially critical for ensuring that your sign and brand are recognized across all locations. [Read more…]

Austin Signs | Five Keys to a Great Retail Sign

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retail building signs, retail blade signs, retail store signs austin texasThe five keys to a great retail sign are:

  1. visibility
  2. legibility
  3. style
  4. uniqueness
  5. price 

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Signs Austin | Signs Help Retain Retail Customers

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austin retail signs, awning signs austin, blade signs austinRetail signs are one of the oldest marketing tools around. They can be very effective tools for helping you keep current customers, while attracting new ones. And, as the digital era continues to flourish, just about any sign you like can be created in a digital format, making your signs even more attractive.
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Signs Austin | Awning Signs

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awning signs austin texas, austin tx retail awning signsAny good business consultant will tell you that the three keys to success are location, location, and location. Being visible to your potential customers means establishing your business where they go and making sure that they know that you are there. High traffic flow is nice but to make your business attractive is effective and dynamic signage. Your signage says that you are here and you spent the effort to be visible as well as memorable.
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Four Keys To Attractive Commercial Property Signs

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Appearance makes a difference when it comes to making decisions. Customers and visitors look at a number of variables when choosing where to shop, where to dine, and who to put their trust in when it comes to doing business. One aspect that is often overlooked by businesses and organizations is their commercial property signage.

Just as with clothing, the right accessories can make or break a person’s first-impression of you, so can the right signage for your property. A business with a broken or unappealing sign can leave customers with the impression that you do not take pride in your business or do not pay attention to detail in the work that you do.

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Signs have four major functions for your business:

  1. Provide the image for your business
  2. Provide Information
  3. Provide advertising on the street
  4. Provide directions for your customers and visitors

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