Use Outdoor LED Signs To Promote Specials


In the current economical climate, businesses are finding it increasingly difficult to attract customers.  Some companies have redesigned their storefronts, paid employees to stand on street corners with a cardboard sign draped over them, or even handed out fliers on car windows and door to door.

But many businesses are discovering a new, technologically advanced way to grab customer’s attention: LED signs.



Human beings are visual creatures.  So much in fact, that a number of studies over the years have analyzed how we interpret different colors and symbols in order to increase customer awareness of a variety of products.  The lights in LED signs are designed to capture the attention of anyone nearby, whether the words on a sign are stagnant or scrolling.


In order to bring in new customers and maintain existing ones, your business needs to give them a reason to walk into your store.  The best way to do this, of course, is to offer a promotion of some kind, whether it’s a discount or special service you are currently featuring.  The possibilities are endless, but here are some examples:

  • 2 for 1 meal
  • Drawing for a free tanning session
  • No wait at the salon
  • $10 off an oil change
  • “Catch of the day” special
  • Buy one, get second half-off


One of the greatest benefits to LED signs is the ability to easily switch out the details, as needed.  Gone are the days of hiring an artist each time you want to begin a new promotion or paying someone to spin an arrow-shaped sign outside your building.  Now you can do it all yourself in a matter of seconds or minutes.

It doesn’t take a technological genius.  All you have to do is learn a few simple commands on a control panel and you can have the sign say whatever you would like, even moments after a promotion idea pops into your head.


If you want to do it right and get the most out of your LED signs, enlist the help of a professional with experience.  Anyone can throw up a sign and hope for the best.  To see real results,  seek out someone who can best fit the signage with your storefront or other element of your business.  This will help you to achieve the maximum results.

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